Made with Code
I worked with Made with Code, Google’s initiative to inspire more girls to study STEM, for over a year to deliver content for digital campaigns, activations and evergreen social. Together with design and art direction magic from my Swift teammates, we created some fun stuff:
With no paid media, we saw our Instagram community grow by 50% over the course of the year through posts like the ones above. We kept followers activated with a mix of interactive coding challenges, trending holiday posts, and UGC shareouts.
Creative Direction: Carolin Harris
Art Direction: Michelle Konar, Chandler Subra
Writing + Concepting: Emily Jensen, Amanda Benson, Michelle Konar, Chandler Subra
Design: Chandler Subra, Trent Edwards
Made at Swift