writer + content strategist
MwC_Evergreen_2018_CodeFreeze_500x500.gif

Made with Code

 
 

SOCIAL CONTENT

Made with Code

 

I worked with Made with Code, Google’s initiative to inspire more girls to study STEM, for over a year to deliver content for digital campaigns, activations and evergreen social. Together with design and art direction magic from my Swift teammates, we created some fun stuff:

 
 
Grab your coding buddy and make your own summer jam. 😎🐾 Link in bio.

Grab your coding buddy and make your own summer jam. 😎🐾 Link in bio.

Float on. πŸ€—βœ¨

Float on. πŸ€—βœ¨

What happens when you eat a popsicle too fast while programming? πŸ€”βœ¨β„οΈ

What happens when you eat a popsicle too fast while programming? πŸ€”βœ¨β„οΈ

Looks like we’ve got a bug. πŸ›βœ¨ Can you help us fix this code?

Looks like we’ve got a bug. πŸ›βœ¨ Can you help us fix this code?

Comment with your summer emoji πŸ‘‡ then tap the link in our bio to code your own. 😍✨  #WorldEmojiDay

Comment with your summer emoji πŸ‘‡ then tap the link in our bio to code your own. 😍✨ #WorldEmojiDay

Life (and rooms) are way more fun with CSS. πŸ˜‰βœ¨

Life (and rooms) are way more fun with CSS. πŸ˜‰βœ¨

It’s 🌞 out. Water your plants with our coding Garden Robot project.

It’s 🌞 out. Water your plants with our coding Garden Robot project.

Head to our Stories to make this wallpaper yours! 😍✨

Head to our Stories to make this wallpaper yours! 😍✨

 
 

With no paid media, we saw our Instagram community grow by 50% over the course of the year through posts like the ones above. We kept followers activated with a mix of interactive coding challenges, trending holiday posts, and UGC shareouts.

 
 

 
 

Team
Creative Direction: Carolin Harris
Art Direction: Michelle Konar, Chandler Subra
Writing + Concepting: Emily Jensen, Amanda Benson, Michelle Konar, Chandler Subra
Design: Chandler Subra, Trent Edwards

Made at Swift