All the Web Copy
I’ve written a LOT of web copy over the years for brands big and small. Check out a few favorite projects below.
Buitoni: Rewriting Herstory
Before we redesigned Buitoni’s website, their pasta-loving cofounder Giulia “Mama” Buitoni was referred to in their bio as “Giovan Buitoni’s wife.” Boo! Our client knew it was time for a major overhaul, so I wrote a new version that puts Mama back where she belongs: at the center of their founding story. Read here.
Google Store: #PayDadBack
As part of our influencer campaign for Google Store’s Fathers Day promotion, we selected three favorite stories to highlight on Google Store’s website. I wrote the copy for the features, making sure to walk the line between capturing the influencer’s authentic voice and touting product benefits. Check out the case study.
World Pulse: UX for Women Activists
World Pulse is a revolutionary social network that connects women activists worldwide. As their content strategist, I developed copy for several user experiences including new program onboarding, along with conducting research and interviews to write success stories. Case study available upon request.
The Creative Party: Power to the…
The Creative Party is a staffing agency for creatives by creatives, run by industry vets Mathys + Potestio. As part of their web overhaul, I wrote headlines for their homepage, a brand anthem to celebrate their pseudo-political name, and covered all the nitty-gritty body copy, too. Read all about it.
Hunt Painting: Bill’s First Customer
When I found out Hunt Painting’s founder Bill was still working with his very first client after over 30 years, I knew that was the story we needed to tell to bring his company’s values to life. Check it out.