writer + content strategist
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web copy page


All the Web Copy


I’ve written a LOT of web copy over the years for brands big and small. Check out a few favorite projects below.

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Buitoni: Rewriting Herstory

Before we redesigned Buitoni’s website, their pasta-loving cofounder Giulia “Mama” Buitoni was referred to in their bio as “Giovan Buitoni’s wife.” Boo! Our client knew it was time for a major overhaul, so I wrote a new version that puts Mama back where she belongs: at the center of their founding story. Read here.

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Google Store: #PayDadBack

As part of our influencer campaign for Google Store’s Fathers Day promotion, we selected three favorite stories to highlight on Google Store’s website. I wrote the copy for the features, making sure to walk the line between capturing the influencer’s authentic voice and touting product benefits. Check out the case study.


World Pulse: UX for Women Activists

World Pulse is a revolutionary social network that connects women activists worldwide. As their content strategist, I developed copy for several user experiences including new program onboarding, along with conducting research and interviews to write success stories. Case study available upon request.


The Creative Party: Power to the…

The Creative Party is a staffing agency for creatives by creatives, run by industry vets Mathys + Potestio. As part of their web overhaul, I wrote headlines for their homepage, a brand anthem to celebrate their pseudo-political name, and covered all the nitty-gritty body copy, too. Read all about it.


Hunt Painting: Bill’s First Customer

When I found out Hunt Painting’s founder Bill was still working with his very first client after over 30 years, I knew that was the story we needed to tell to bring his company’s values to life. Check it out.


Umpqua Bank: Deep Roots

In collaboration with boss lady writer Annie Vieira, I helped carry Umpqua Bank’s updated brand voice onto their About Us page. Read their story.