Mind & Life Institute

Creative Strategy + Copywriting

At a moment in history marked by deep polarization and division, the Mind & Life Institute believes the study of human minds could unlock solutions to the most intractable challenges of our time.

In collaboration with Perennial Strategy and Studio DAD, I had the opportunity to support in articulating Mind & Life's evolved vision through a new mission statement, messaging, digital comms, and vision deck.

We also partnered on social media content strategy and creation to promote a webinar (above) that Mind & Life hosted with His Holiness the Dalai Lama, in which he shared insights on healing and interconnection in the age of the COVID-19 pandemic.