African Leadership University
ALU is pioneering a revolutionary student-led learning model – creating a new kind of university where Africa’s ethical, entrepreneurial leaders of tomorrow can declare missions, not majors.
As ALU marked their 5th anniversary, I had the joy of partnering with them to put a new brand voice and messaging platform into action across key external communications, including core brand language that now appears on their website and their 2020 Impact Report (example pages below).
Higher education for a higher purpose.
As part of this project, I proposed a sentence that has since become ALU’s tagline: Higher education for a higher purpose.
Client
African Leadership University
Agency
Good Gallagher
Role
Writer
Core Team
Karim Haidar Amade
Folu Adeyeye
Ryan Gallagher
Deliverables
Team interviews
Messaging strategy
Copywriting